Automate customer service, track interactions, gather insights for improving customer support performance.
Ordina
AI-powered virtual secretary handling customer conversations and tasks across multiple channels

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About Ordina
Ordina functions as a virtual front-desk assistant for businesses, managing customer interactions across WhatsApp, Instagram, websites, phone calls, email, and Claude. It reads a business’s website, documents, and notes to provide accurate responses and performs tasks such as answering questions, booking appointments, processing orders, and collecting payments. The tool synchronizes with real catalogs, calendars, prices, and policies to ensure every conversation results in completed actions. Businesses can operate the system by voice commands, adjusting schedules, updating catalogs, or reviewing insights. Ordina also provides a dedicated business page with integrated services, products, and the Secretary, available in ten customizable designs. Payments are processed online during booking or ordering, with funds paid out per sale. Automated reminders reduce no-shows, and the system replies in the customer’s preferred language.
Key features
- Answers customer questions using business knowledge base
- Books appointments and tables across channels
- Processes orders and payments online
- Sends automated reminders and rescheduling options
- Syncs with Google Calendar and business policies
- Manages inventory and stock levels
- Handles customer inquiries in their preferred language
- Provides business insights and analytics
Use cases
- Managing salon and spa appointments with stylist scheduling
- Handling restaurant reservations and table bookings
- Processing custom orders for bakeries and florists with delivery coordination
Pros
- Handles customer interactions across multiple channels including WhatsApp, Instagram, email, website, phone, and Claude
- Synchronizes with real business data like catalogs, calendars, prices, and policies for accurate responses
- Processes bookings, payments, and orders automatically with integrated checkout and payouts
- Provides a customizable business page with built-in Secretary and ten design options
- Supports automated reminders and rescheduling to reduce no-shows
Cons
- No mention of a free tier beyond the initial 7-day trial
- Limited to businesses that operate through appointments, sales, or bookings
- Requires setup of catalogs, calendars, and policies for full functionality
- No clear indication of multi-language support beyond customer language matching
Frequently asked questions about Ordina
What is Ordina and what does it do?
Ordina is an intelligent virtual front-desk assistant that manages customer interactions across multiple channels, including WhatsApp, Instagram, websites, phone calls, email, and Claude. It reads a business’s website, documents, and notes to provide accurate responses and performs tasks such as answering questions, booking appointments, processing orders, and collecting payments.
Who is Ordina designed for?
Ordina is designed for businesses of various types, including restaurants, salons, clinics, studios, shops, bakeries, professional services, home services, creators, and specialists. It supports businesses that rely on appointments, orders, or customer inquiries.
How does Ordina handle payments?
Ordina processes payments online during booking or ordering, with funds paid out per sale. Customers can pay using cards or transfers, and businesses receive payouts after each transaction.
Can Ordina be customized to match my business branding?
Yes, Ordina provides a dedicated business page with integrated services, products, and the Secretary, available in ten customizable designs. Businesses can adjust colors and use their own domain.
What integrations does Ordina support?
Ordina integrates with WhatsApp, Instagram, Telegram, Shopify, Zapier, and more. It synchronizes with real catalogs, calendars, prices, and policies to ensure accurate and completed actions.
How do I get started with Ordina?
Businesses can set up Ordina in minutes by connecting their communication channels and providing access to their website, documents, and notes. The system can then be managed by voice commands for adjustments and updates.
Ordina traffic & engagement
useordina.com · third-party estimates from Similarweb
Traffic trend
Last 3 months · grows by one month every month
- Aug 2026206
- Sep 2026804+290.3%
- Oct 20261K+25.7%
Where visitors come from
Share of visits by channel
Top countries
Share of visits · estimated visits
Compared with similar tools
Chatbots & Assistants · Sep 2026
Traffic figures are third-party estimates, good for scale and trends; they can differ from a company's own numbers. Updated monthly.